CRM

There’s no denying the fact that the personalized marketing approach is beyond hot right now. Countless market research studies by leading business pundits have told us that people want to receive relevant, customized recommendations from the brands and organizations they’re interested in. And what’s more, they’ve grown to expect it. But when personalization is sloppy, people get annoyed. Consider the following scenario all to common to many of us: You’ve been online shopping for a new major purchase, let’s say a new oven. You want to ensure you get the best deal on the highest quality product in your price range, so you’ve hit many websites, done lots of consumer reporting research, and signed up for mailing lists and special offers hoping to score a decent coupon on your purchase. Your efforts have paid off, and you finally decide on which unit you’re buying, and even score a 15% off for new customers coupon for a brand that has a storefront near you.  You’re feeling great about ...