CRM

  Group FiO offers intelligent CRM (iCRM) it will help to Interact With Your Present, Past, and Future Customers. With iCRM you can automate your marketing processes by turning the customer information you have gathered into actionable marketing data and strategies. This is accomplished by using a closed-loop integration along with predictive analytics and machine learning. The integration is closed-loop as iCRM manages the entire customer experience in one convenient solution. Using predictive analytics allows you to see the propensity for customers to open, click, and buy, thereby allowing you to choose the clump of customers for the campaign you are looking to run. The machine learning will constantly improve with time, becoming more and more accurate with each campaign and customer purchase. Making your CRM an intelligent solution will ensure that you are touching the right customer clumps with the right message, through the right channel. iCRM is made up of five platforms tha...

If you need proof of the impact that millennials are having on the food and beverage industry, here’s a story that might provide it for you. A lifestyle reporter for the Washington Post hosted a holiday party for her spouse’s employees at his law firm (pre-Covid, of course.) As most of her husband’s staff attending the event were comprised of millennials (those born between the years of 1981-1996), she wanted to ensure she had a liquor and beverage selection that would be commensurate with their tastes and preferences. She texted a new associate attorney she’d come to know, a 30-year-old graduate of Georgetown’s prestigious law school, for ideas of beverage selections she should put on the list for her shopping expedition. First, he told her, there’s no need to go physically shopping for the supplies. “You should download an app like Drizly, and they’ll find everything and deliver it for you,” he informed her. Second, he informed her, you’ll want to make sure anything you buy has the...

  We know you’ve been hearing A LOT about the vital importance of customer data and using it to maximize your CX and customer journey; in fact, you’ve probably heard so much about it that you could find yourself stuck at a point of trying to determine the path between where you are now and where you know you need to go. Keeping up with all of the innovations and advice on creating a seamless, sensational customer journey can be somewhat daunting. Having a road map that points you on the right road with some clear, implementable insights can maximize your CX efforts, and help you optimize and influence the end-to-end journey of your customer. With this in mind, here’s four solid fundamentals to begin working on now: Build One 360 View of Your Customer Creating one unified view of the customer is essential, and best-in-class organizations start building their customer journey optimization process by building a fully dimensional view of their customer through data insights. By buildi...