Retailers Shift to a Unified Commerce Strategy in 2020
In our previous blog post , we discussed the importance of digital customer experience. Superior digital customer experience is achieved by providing a seamless experience across digital channels during the customer’s buying journey. Unified commerce is a high-level approach that some retailers have moved to because it delivers an excellent customer experience by offering continuity across both digital and physical channels. Unified commerce can be properly executed when all aspects of the retailer’s business are connected, which includes when customers are browsing for a product or service, e-commerce, inventory management, sales, and fulfillment. Bad Unified Commerce Strategy: Sarah saw a Facebook carousel ad for several sunglasses. She noticed that the black sunglasses were on sale for 50% off. So, she clicked on the link to purchase the black sunglasses; however, she realized that the shopping cart didn’t have the 50% off discount applied. Sarah didn’t want to pay...