CRM

  CDP Institute Defines a Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems. According to prestigious publications like Forbes, companies that give priority to data-driven marketing are six times more profitable year-over-year than companies that don’t. 75% of those data-driven companies also see an increase in customer engagement. And, data-driven strategies often produce between 5-8x more ROI than strategies without. Results like this support that the future of marketing resides in the data. But, not just any data- it’s a combination of several components. Its Behavioral data enhanced by AI (Artificial Intelligence) and machine learning that is accurate, real-time and interconnected. How do enterprise-level marketers drive real business results? By getting hold of and utilizing actionable real-time, accurate behavioral data. Companies that have, dominate in their respective industries. Examples of...

Businesses collect data from a variety of sources that can include ERP systems, web traffic, customer purchases, point of sale systems, and more. But with so much data, marketers often find themselves trying to figure out what to do with it. The best thing to do is to monetize your data with innovative strategies and tools. Having access to high-quality data is important for marketers because it helps companies reduce their costs, find new customers, and improve current customer relationships.  CMO’s and Marketers can monetize rich data they already possess – a proven tactic to generate more revenue from a digital economy. Additionally, C-level decision-makers from companies of every size and structure stand to benefit from monetizing their data.  85% of Retail Companies Are Not Fully Leveraging Their Customer Data Businesses who use guided analytics to analyze and extract value from their data will remain competitive. However, did you know that 85% of all retail companies are...

 A customer’s perception of your brand drives the customer experience (CX). From browsing a website to chatting with a live agent, to visiting a storefront, a customer’s interaction with your company determines if they’ll be a one-time shopper or a lifelong customer. This is the reason forward-thinking marketers have moved to customer experience optimization. It’s a comprehensive approach across all channels that can rev up the customer experience with hyper-personalization that includes artificial intelligence, chatbots, and virtual assistants.   Hyper-personalization plays a major role in customer experience optimization because it allows you to deploy strategies for the best customer-facing experiences. Big brands such as Netflix, YouTube, and Amazon all use hyper-personalization to recommend relevant information to its customers based on previous search habits and activity.  Fio’s​ ​ intelligent CRM​ (iCRM) includes ​intelligent assistants​ ​(IA). It’s a softwar...