CRM

  Let us explore Customer Journey Analytics, a few essential items to consider, why this process matters, and how this affects the retail industry. After reading this article, you will be able to understand Customer Journey Analytics and begin asking your team’s tough questions on the status of your Customer Experience (CX). You’ll start to accelerate your organization’s growth towards meeting its objectives. What is Customer Journey Analytics? Customer Journey Analytics is the process of gather data for every touchpoint a customer has with your business. A customer is on their work computer shopping for an item. They go to lunch for an hour and continue researching that same item or variations while out. Then go home at the end of the day and jump on their couch with a tablet to finalize a purchase they found throughout the day, that’s information you need to know. Every single touchpoint is part of the Customer Journey. The information provided throughout the entire cycle the c...

Next Generation In Retail Technology – How Analytics and Digital Will Drive Next-Generation Retail Merchandising The real-time customer experience (CX) is happening, with or without you. To keep up retailers must increase their reach and impact by moving toward innovated, customer-focused technologies like IoT networking, artificial intelligence, and 5G deployment for higher bandwidth and faster input. This is all to keep pace with customer experience (CX) in real-time or as near real-time as possible. A large part of keeping pace with customers is through tracking and understanding the behavior of your customers via analytics. Now more than ever that data is crucial for businesses to provide a better customer experience. In addition to the need to provide better CX, other aspects of Retail are being impacted like the merchandising function and shorter product life cycles. Established brick and mortar expansion pathways are drying up, and newer models of growth, such as online localize...

  The retail world—which has a persistent need to be in sync with trends and timing—has never been a place for stagnation. Add digital disruption, new business models, world-wide pandemic, and increasing consumer expectations to the mix sustained profitable growth becomes even more elusive and challenging. With such a vast digital expansion, retailers must begin to find distinct ways to set themselves apart within the ever-growing digital landscape. Billions upon billions of dollars are spent by companies working to remain effective, which means retail leaders are now looking deeper into retail analytics for guidance, insight, and direction. So, what are “Retail Analytics” and how can they be valuable? The term “Retail Analytics” points to the processes and techniques used with collecting, discovering, and analyzing your retail data for strategic and valuable consumer insights. Data such as foot-traffic and inventory levels help you map out the customer journey and provide details ...