How to Achieve a Channel-Less Customer Experience
Most marketers are familiar with the omnichannel approach; which creates a customer experience across multiple channels that a company offers. However, the channel-less customer experience is gaining steam because it delivers a consistent message to the customer, no matter which channel or platform they use. A channel-less customer experience refocuses the interaction from the channels to the customer. With a channel-less customer approach, the only thing that matters is your company’s connection with the customer. Consumers want to search, shop, and buy when they want to. They don’t care about omni, or multichannel experiences. Think Like a Channel-Less Marketer Example: A sponsored post on Instagram caught Jeff’s eye as he was scrolling through his feed. The sponsored post was for different swim trunks that were on sale for Memorial Day Weekend. Jeff clicks on the link to get more information about the swim trunks. In traditional omnichannel marketing, an email pop-up t...